![Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions](http://www.askingsmarterquestions.com/wp-content/uploads/2012/06/twitter.png)
Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions
![Eben Novy-Williams on Twitter: "Nike's new @Kaepernick7 ad generated $43 million in media exposure in its first 19 hours, per @ApexMGAnalytics. Despite a very vocal outpouring of criticism, almost half of that Eben Novy-Williams on Twitter: "Nike's new @Kaepernick7 ad generated $43 million in media exposure in its first 19 hours, per @ApexMGAnalytics. Despite a very vocal outpouring of criticism, almost half of that](https://pbs.twimg.com/media/DmQ73NcU0AIRxwZ.jpg)
Eben Novy-Williams on Twitter: "Nike's new @Kaepernick7 ad generated $43 million in media exposure in its first 19 hours, per @ApexMGAnalytics. Despite a very vocal outpouring of criticism, almost half of that
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Darren Rovell on Twitter: "Nike strategically drops Colin Kaepernick into its “Just Do It” campaign at 3:20 pm ET today, absolutely owning social media.… https://t.co/skrUALnLZn" Darren Rovell on Twitter: "Nike strategically drops Colin Kaepernick into its “Just Do It” campaign at 3:20 pm ET today, absolutely owning social media.… https://t.co/skrUALnLZn"](https://pbs.twimg.com/media/DmM2GDTXcAI7IVt.jpg)